Creative Dashboard

The AdBeacon Creative Dashboard reports for META, TikTok, Pinterest and Snapchat

In AdBeacon, you’re able to filter by specific metrics to decide on which creative/creative variations are clear winners to double down on.

Consider asking these questions when analyzing your creatives in AdBeacon:

• Is there a specific style of photography/template/layout that is outperforming others?
  • Example with analysis

    Here, a zoomed in shot of apparel off-body is performing better than on-body with a model. The off-body continued to outperform on-body for months, which is why this client doubled down on this photography style during peak.

    

    VS.

    

• Does one model drive far more revenue than another model?
  • Example with analysis

    Here, the female model with dark hair is consistently featured in the top creative that drove the highest amount of revenue. While the other model is driving far less performance.

    

    Vs.

    

• Does in studio creative do better than lifestyle imagery?
  • Example with analysis

    Here, the in studio photography with models continued to be the worst performing creative in comparison to lifestyle imagery with models

    

• What creative drives the most revenue with new customers?
  • Example with analysis

    To find what creative drives the most revenue with new customers, filter the top by AdBeacon revenue, and select New Customers in the drop down menu

    

    Here, you’ll be able to identify which image, video, copy, image and copy variations, and video and copy variations drive them most revenue for new customers.

    If your goal is to scale new customers, consider pushing these creative types to achieve your desired result.

    

• What creative drives the most revenue with returning customers?
  • Example with analysis

    To find what creative drives the most revenue with returning customers, filter the top by AdBeacon revenue, and select Returning Customers in the drop down menu

    

    Here, you’ll be able to identify which image, video, copy, image and copy variations, and video and copy variations drive them most revenue for returning customers.

    If your goal is to scale returning customers, consider pushing these creative types to achieve your desired result.

    

AdBeacon tracks separately from META, Tiktok, Pinterest, and Snapchat across the entire platform, including the creative dashboard. While AdBeacon does pull metrics reported in your advertising platforms, it is presented for the purpose of comparison.

All conversion specific metrics presented in AdBeacon have proof behind the purchase with a full customer journey to the sale, so your teams feels confident in data driven decision making.

Click on the creative being reported on the AdBeacon Creative Dashboard to uncover every purchase made, the click journey, and the exact campaign/adset/ad that led to the sale.